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Mr Sivakumar S, Group Head, Agri and IT Businesses, ITC, in a recent conversation with senior journalist Vivan Fernandes, talks about how technology is transforming the agri sector and increasing farm productivity.
Mr Sivakumar is a thought leader in the agri space, and was the ideator of the revolutionary ITC e-Choupal, the rural digital network that has helped empower 4 million Indian farmers. He remains at the helm of ITC's work in agriculture, and is closely involved with the ITC MAARS superapp, designed to aid farmers with a set of phygital interventions.
You can listen to this @CII podcast to know more about agri in India today, and how ITC is envisioning the next horizon of Indian agriculture. https://open.spotify.com/episode/6bgaFDiOy9X5TsYhvJD6uV?si=JbS5MeozSYuanCiWIRw9AA&utm_source=whatsapp&nd=1
