Mom's Magic - Try karne se hi pata chalti hain - andar ki khoobiyan

August 02, 2023

Sunfeast Mom's Magic celebrates the superpower of mothers and their magical mix of fierceness and goodness, as they fight biases faced by their children. The new digital campaign - 'Try karne se hi pata chalti hain - andar ki khoobiyan' (you only discover the goodness within by giving it a fair try) emphasizes the importance of fair trials through profound storytelling.

Speaking on the campaign, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Business, ITC, said, "Societal stereotypes are so deep-rooted and common that all of us have faced and been impacted by some kind of bias in our lives. Through this interesting campaign, we as a brand, strive to partner with moms and create a more inclusive and equitable environment where children are provided with opportunities to succeed."

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