The legendary Sachin Tendulkar has become the world's first ever 'Hand Ambassador' in a for the ITC Savlon Swasth India Mission!
The Master Blaster is set to inspire billions to practice proper handwashing every day.
According to Tendulkar, "When the Savlon Swasth India Mission team presented a unique and fun way of spreading awareness about this serious topic, I was excited about the idea of lending my hand, quite literally, to this initiative. Together as a team, all of us hope that these engaging films drive behavioural change and promote responsible hand hygiene."
ITC launched the Savlon Swasth India Mission in 2016. The goal was to induce a behavioral change in hand hygiene and help adopt regular handwashing with soap or handwash as a routine. The simple act of washing hands with soap or handwash helps maintain overall health effectively, and Savlon has put continuous emphasis on this message to encourage this healthy habit among children in particular, and society at large.
Watch this space for campaign updates and an exciting film series featuring Tendulkar's hands!