Handwashing is one of the easiest ways to prevent the spread of communicable diseases. But how do we help young children understand its importance and seed the habit amongst them? ITC's Savlon Swasth India Mission has the answer. With its new, innovative Haath Dhona Cool Hai campaign, Savlon Swasth India collaborated with the talented children of The Dharavi Dream Project and found a novel and engaging way to make handwashing cool with hip-hop! Savlon Swasth India Mission decided to hack the iconic Hip-Hop Hand Rub gesture and turn it into a cool handwashing move!
Watch the exciting new Handwash Anthem created in collaboration with popular rapper Emiway Bantai and the children from The Dharavi Dream Project.
The Haath Dhona Cool Hai campaign is another stepping stone on the journey toward a truly Swasth India.
Speaking about the campaign, Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC, said, "With the anthem Haath Dhona Cool Hai, Savlon Swasth India Mission taps into the cultural truth of the youth of today to make the simple but predominant style of the hand rub by rap stars worldwide, an interesting and relatable symbol of washing hands."
Since its inception in 2016, the Savlon Swasth India Mission has reached out to over 85 lakh children and 25000+ schools, delivering measurable success in inculcating hand hygiene habits in primary school children.