Shah Rukh Khan is the new Dark Fantasy ambassador!

August 21, 2023

Sunfeast Dark Fantasy by ITC has made 'King of Fantasy' Shah Rukh Khan its new ambassador! With this campaign, Dark Fantasy introduces its renewed brand proposition - 'Sunfeast Dark Fantasy - Har Dil Ki Fantasy' - aiming to establish a profound connection with its consumers, offering them an unmatched experience that blends fantasy with reality.

As Dark Fantasy embarks on the journey of 'Har Dil ki Fantasy', it invites consumers to go on an extraordinary adventure, where Shah Rukh Khan's charm and the delectable indulgence of Dark Fantasy biscuits come together.

Speaking on the collaboration, Shah Rukh Khan said, "I am delighted to associate with Sunfeast Dark Fantasy. The brand's new proposition of 'Har Dil Ki Fantasy' deeply resonates with me, as it encourages everyone to imagine, fantasize and live the extraordinary; an idea which I truly believe in. I am happy to be a part of this exciting and unique journey of fulfilling fantasies".

Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, ITC Foods Division, also shared his thoughts on the partnership. "We are supremely excited to have Shah Rukh Khan as the face of Sunfeast Dark Fantasy. His charm, sophistication, and larger than life persona makes him the ideal choice to represent the brand. With this association, we are confident of elevating the brand's presence and further reinforce its connection with consumers. Together, we aim to take people on an extraordinary journey that celebrates their fantasies, making it a memorable experience."

The campaign is set to launch across India in 8 different languages, and will be broadcast across digital, social media platforms and television channels.

Watch the exciting campaign video (in English) here:

ITC Brands