Sunfeast YiPPee! has been doing things 'The Better Way' since its inception, and the brand's newest 'Terra by YiPPee!' initiative is taking the mission ahead with a new solution to sustainably manage post-consumer packaging waste.
Working with EcoKaari, a social enterprise, the brand has launched a range of trendy lifestyle products that offer more than just utility - laptop sleeves, tote bags, stationery pouches - for the environmentally-conscious individuals driven to take action to protect the planet. Choosing a product from the range is essentially making a responsible consumption choice, without compromising on quality or style.
Women and youth from humble economic backgrounds are the craftsmen for 'Terra by YiPPee!' products. They transform the discarded plastic wrappers to beautiful hand-crafted fabrics using the traditional 'charkha' (spindle) and handlooms.
The process begins with sanitizing and sun-drying YiPPee! wrappers, manually cutting them into strips that are rolled on a spindle and woven into bright fabric on a handloom. This fabric is then designed into trendy and useful eco-products.
At the moment, 'Terra By YiPPee!' products are being made available to consumers exclusively via digital engagement contests, where YiPPee! asks consumers to share their best ideas on sustainable waste management or DIY crafts. The most creative entries win exciting 'Terra By YiPPee!' merchandise. Stay tuned to this space for updates on availability.
This short video offers a breakdown of how the YiPPee! wrapper goes through multiple design and crafting stages to be converted to 'Better' products for 'A Better World'. Watch now.