The ITCMAARS superapp story in a short reel

December 23, 2023

A fun reel by vlogger Kavya Karnatac recently went viral on Instagram, reaching over 1 million accounts and hitting 24,214 shares. Instagram users played it 1.5 million times! With the reel, Kavya shared her take on the ITCMAARS superapp, that has touched the lives 11.4 lakh farmers, working with over 1600 Farmer Producer Organisations (FPOs).

Watch now:

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