Sunfeast YiPPee! by ITC presents the "YiPPee! Better World: Create Magic" initiative in partnership with the Times of India. With this three-month initiative, the brand is set to convert post-consumption plastic waste to playground equipment for parks in Delhi-NCR, Mumbai, Bangalore, and Kolkata! If you are in one of these cities, you have the exciting opportunity to be a part of the initiative, and make a difference to local children's lives!
To do this, you simply have to vote for the park of your choice. With multiple communication touch points on TV, print, social media, and radio; Sunfeast YiPPee! hopes to reach out to as many citizens in these cities as possible to drive action. You can also join a large-scale plastic collection drive hosted by Sunfeast YiPPee!. Plastic waste donated by city dwellers, at designated collection centres, will be upcycled to make new swing sets, benches, see-saws etc. for the four parks that receive the most votes in each city.
Through "Create Magic", Sunfeast YiPPee! wants to spread awareness and make a case for how post-consumption plastic waste can be utilized innovatively to delight people, in ways that are tangible and impact their everyday lives positively.
To join in the initiative and do your bit to Create Magic, visit: https://www.sunfeastyippee.com/createmagic/