ITC's Branded Packaged Foods business is one of the fastest growing food businesses in India.
ITC's Branded Packaged Foods business is one of the fastest growing food businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunrise, Bingo! Sunfeast, Fabelle, Sunbean, Yippee! Kitchens of India, B Natural, ITC Master Chef, Farmland, mint-o, Candyman, Jelimals and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Biscuits, Confectionery & Gums, Snacks, Noodles & Pasta, Beverages, Dairy, Ready to Eat Meals, Chocolate, Coffee and Frozen Foods.
ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products. (Know more about ITC's Food Policy)
With the belief that "organizations have to continuously work towards creating a positive impact in the lives of their employees, consumers & customers, which thereby impacts the society, country & the planet, at large", ITC Foods Division with the Nutrition First approach, has developed a 4 Pillar model to deliver on its nutrition strategy, "Help India Eat Better". This strategy encompasses the development of value-added product portfolio that helps reduce all forms of malnutrition especially amongst vulnerable population; support sustainable food eco-system by focusing on affordable, accessible and planet friendly nutrition; support healthy communities through various CSR initiatives and the last pillar pays special attention on empowering their consumers, direct employees and extended workforce ecosystem to make informed food choices through nutrition education and behaviour change model. ITC Foods fully supports the government's efforts in tackling malnutrition through various initiatives such as Mission Saksham Anganwaadi & Poshan 2.0, Anemia Mukt Bharat, Kuposhan Mukt Bharat, FSSAI's Eat Right Movement, UNSDG 2030 Targets etc.
As part of this strategy, a robust Nutrition Profiling System has been also developed to monitor and map the foods product portfolio's healthiness based on their nutritional attributes. It guides both the marketing and product reformulation strategy in context of diversified, Indian dietary patterns and is in line with national & international nutrition guidelines.
ITC's Nutrition Portal provides credible information to all consumers on fundamentals of nutrition, health and general wellbeing across various life stages and management of diet related diseases. Visit ITC's Nutrition Portal to know in details.
ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, relevant consumer insights, a deep understanding of the Indian palate gained from its Hotels business, its agri-sourcing & packaging strengths, exciting, innovative communication and an unmatched distribution network.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of Branded Packaged Foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.
For trade enquiries or institutional, bulk and gifting requirements please write to:kitchensofindia@itc.in
