ITC

ITC: Pillars of Competitive Advantage - Smart way of serving the customer

December 09, 2021

As we build a future-ready enterprise that leverages the power of cutting-edge digital tech, we are putting in place 'smart' ways of serving consumers and meeting evolving #consumerneeds with increasing agility. Our marketing command centre Sixth Sense - an AI-powered platform for #consumerinsights and innovation - lets us design impactful, targeted brand communications that translate to enhanced #shoppingexperiences. The direct-to-consumer ITC e-store is designed to bring together all ITC's #FMCG brands on a single, accessible platform for shoppers.

#ITC #EnterpriseOfTomorrow #competitiveadvantage #enduringvalue #smartshopping #digitaltransformation #insights #innovation

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