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Fiama Di Wills Men and Lonely Planet Magazine India Invite you to “Surf up a Splash” with the first-ever Collector’s Edition Soap Series
17 Nov 2012

Innovation is at the foundation of all initiatives at Fiama Di Wills. Be it creation of innovative products or  engaging brand experiences, ITC’s leading personal care brand continuously  strives to create hallmarks of consumer delight at every moment of truth.

Fiama Di Wills Men  takes forward this belief to provide consumers with yet another invigorating  and innovative experience. Fiama Di Wills Men launches its first ever  Collector’s Edition soap series in association with Lonely Planet Magazine  India.

The six exciting  Collector’s Edition Packs are inspired by various water sports and specific  destinations that are renowned for these rejuvenating and revitalizing experiences.  Riding the waves at Jefferey’s Bay in South Africa, a true surfer’s paradise,  racing the power of nature at Carlsbad Lagoon, California scudding over the  waves on a jet ski, Cliff diving in Acapulco, Mexico to experience the extreme,  taking a 3000 ft. plunge at the Angel Falls in Venezuela are some of the  experiences that the packs celebrate. The first-ever series fires one’s  imagination and appeals to the inner rebel to push further and take one beyond  what is considered possible!

Nilanjan Mukherjee,  Head of Marketing, Personal Care Products Business, ITC Limited stated, “We take pride in  our alliance with, Lonely Planet Magazine India for the exotic Fiama Di Wills  Men Collector’s Edition Packs.   Rejuvenation is the essence of Fiama Di Wills Men and the soap series  celebrates the rejuvenating thrill of aqua-adventure sports. It is a first in  the male grooming industry and we believe that this partnership with Lonely Planet  Magazine epitomizes every man’s inherent spirit of adventure and sheer thrill!  

Tarun Rai, CEO Worldwide Media said “This is certainly a unique joint marketing initiative. And we  are happy that we are doing this with Fiama Di Wills Men. Lonely Planet Magazine  India believes that travel is both thrilling and rejuvenating - attributes that  go well with the Fiama Di Wills Men’s positioning.”

Fiama Di Wills Men and  Lonely Planet Magazine India bring together an experience that is involving,  adventurous, energetic, and reviving, and very much a reflection of its intrinsic  values of innovation and exploration. Kunal Kapoor, critically acclaimed actor  and the perfect embodiment of Fiama Di Wills Men brand ethos unveiled the pack  at an innovative mall launch in New Delhi. He shared his experience of Fiama Di  Wills Men and discussed every quotient required for men to keep it innovative,  fresh and different at every moment of life. Fiama Di Wills Men’s Collector’s  Edition packs are available at all leading retail outlets.

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