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Fiama Di Wills collaborates with Masaba Gupta
26 Sep 2014

Co-creates the exquisite signature collection to be unveiled at WIFW Spring-Summer 2015

ITC's leading personal care brand, Fiama Di Wills, announces its association with the iconic designer, Masaba Gupta for a special fashion presentation to be showcased for Fiama Di Wills at the Wills Lifestyle India Fashion Week Spring-Summer 2015. Inspired by Fiama Di Wills' exquisite signature series co-created with Masaba, the collection will be revealed at the Fashion Week. Masaba has rendered a glamorous, uber chic touch to this new collection while retaining her bold signature style motifs. The collection is young, sensual and exquisitely feminine. 

"I am really excited to be the chosen one by Fiama. It's not very often that I find inspiration in jewels and gemstones, and it's not a very integral part of my design aesthetic but this is a unique collaboration and this is the first time I will be using embellishments in my work. I really look forward to this and I hope I can deliver a fresh new youthful story through this collaboration," said the youth icon, Masaba Gupta on her association with Fiama Di Wills.

Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited stated, "We believe that Masaba and her design style is an embodiment of Fiama Di Wills' brand philosophy of timeless youthfulness. We are happy to have the very talented youth icon as our co-creator in design for the Fiama Di Wills Signature Collection this season to be unveiled at the Wills Lifestyle India Fashion Week."

Sunil Sethi, President FDCI said, "Every season Fiama Di Wills brings forth a showcase that is an impeccable blend of beauty and fashion. This season too Fiama Di Wills and Masaba are set to create an interesting collaboration with the bejeweled signature series. We are all looking forward to Masaba's show!"

Apart from Masaba Gupta, Fiama Di Wills has collaborated with India's finest designers including Suneet Verma, Wendell Rodricks, Pankaj & Nidhi, Rahul Mishra, Ranna Gill, Payal Pratap etc. over the years to present exclusive fashion collections based on the brand's philosophy of youthfulness and highlight beauty which is intrinsic to fashion.

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