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Press Release

Vivel Launches Love & Nourish
04 Nov 2014

-An  exquisitely crafted bathing indulgence-

Brand Ambassador Kareena Kapoor Khan unveils the unique range

Vivel,  ITC’s leading personal care brand and one of India’s most exciting brands, introduces  ‘Love & Nourish’ an exquisitely crafted bathing range with brand ambassador  Kareena Kapoor Khan. 

Enriched  with Almond  Oil & Shea Butter and Avocado  Oil & Olive Butter, Vivel  Love & Nourish is an indulgence crafted to pamper skin with an abundance of exotic butter  and nourishing oil. The ingredients since time immemorial have had a rich legacy  of skin care and nourishment.

Vivel Love &  Nourish is available in two variants:

Avocado Oil & Shea Butter
Nourishing Avocado Oil provides skin with deep moisture,  giving it a radiant glow. Olive butter has high nutritional value  and penetrates deep  into the skin to provide intense hydration.

Almond Oil & Shea Butter
Rich in Vitamin A, B and E, and Almond oil improves skin  elasticity and keeps skin supple and nourished. Shea Butter rich in  antioxidants and vitamins is excellent for the skin. It  restores moisture and even unclogs pores.

Each bathing bar is priced at Rs. 50 for 125gms

Sandeep  Kaul, Chief Executive, Personal Care Products Business, ITC Limited, stated “Vivel love &  Nourish celebrates the indulgent and lovable Vivel woman. Be it the exotic  nourishing ingredients with a rich legacy of skin care or the innovation in  creating the first ever flip-top mechanism in soap packaging, Vivel Love &  Nourish is an idyllic extravagance that is poised to serenade a woman with  élan!”

Kareena Kapoor Khan, Brand Ambassador, Vivel expresses,  “Love & Nourish is Vivel’s most luxurious bathing bar range. The name  itself reflects innovation and the brand promise of deep nourishment. It truly  embodies the spirit of soft, luxurious indulgence with the abundance of exotic  butters. I am proud to be a part of Vivel’s commendable growth story and invite  everyone to discover love and indulgence at its best!”