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Starwood preferred Guest and Club ITC announce a new and rewarding partnership
14 Jun 2016

This  unique partnership will offer members of both loyalty programmes enhanced  redemption options & benefits

Starwood  Preferred Guest (SPG®),  the award-winning loyalty programme from Starwood  Hotels & Resorts Worldwide, Inc. (NYSE: HOT) and Club ITC, a distinctive loyalty  rewards programme by ITC Limited, today announced one of the richest reward  collaborations in India.  Under this joint initiative, Club ITC members  who are SPG members or enroll in the SPG® programme will be able to transfer  their Club ITC Green Points to Starpoints®, with a limit of 30,000 Starpoints®  annually. This will enable them to enjoy exclusive access to experiential  holidays at over 1300 Starwood Hotels & Resorts worldwide. On the other  hand, Starwood Preferred Guest (SPG®) members residing in India will enjoy new  redemption options including Wills Lifestyle and ITC Hotels dining  certificates.

Commenting on the  partnership, Dipak Haksar, Chief Executive, ITC Hotels & WelcomHotels said,  “We are delighted to strengthen our partnership with Starwood Hotels  &Resorts in India through the Club ITC & SPG collaboration. This  partnership will strengthen both programme propositions and deliver added  benefits to our loyal guests. Members  can now redeem their points for free nights across Starwood hotels worldwide  and for curated experiences spanning holidays and fine dining at ITC Hotels  & Wills Lifestyle fashion merchandise. In a meeting of two acclaimed and  award-winning loyalty brands, this partnership will be one of the elite reward  programme for India and enhance consumer experience.”

“The alliance of SPG® and Club  ITC will open an unparalleled access to a world of new possibilities,” said  Dilip Puri Managing Director India and Regional Vice President South Asia,  Starwood Hotels and Resorts. “This combined initiative will offer an array of privileges to our respective loyalty members.  Starwood Hotels & Resorts is constantly striving to create new platforms  offering a variety in not only our brands but also to achieve Loyalty beyond  Reason.”

“We are delighted to announce  this first-of-its-kind reward partnership between SPG® and Club ITC,” said  Irene Lin, Vice President, Distribution, Loyalty & Partnerships at Starwood  Hotels & Resorts, Asia Pacific. “This provides an opportunity to our  existing members in India to experience benefits of loyalty that reflect their  passions and lifestyles. The partnership allows our members in India to enjoy  the grandeur of ITC Hotels’ Dining experiences with Club ITC through their  award winning restaurants such as Bukhara and exclusive Wills Lifestyle fashion  merchandise. This will reward the growing member base of both loyalty programmes  with greater privileges.”

This partnership comes on the  heels of the recent announcement by ITC Limited and Starwood Hotels &  Resorts to extend their long standing partnership for 12 ITC hotels under The  Luxury Collection and Sheraton brands in India. Further, both companies also  announced the opening of three new ITC hotels under The Luxury Collection brand  in India. The addition of the ITC Kohinoor in Hyderabad, ITC Narmada in  Ahmedabad and ITC Royal Bengal in Kolkata will expand the ITC Luxury Collection  footprint in India and enrich the overall proposition, over the next 4 years.

With a growing guest loyalty  base and expanding presence, ITC & Starwood Hotels & Resorts are  focused on providing benefits and offers tailored to appeal and engage with the  Indian traveller. This partnership will enhance the travel experience for both  SPG® and Club ITC members providing exclusive benefits each time they stay in  Starwood Hotels worldwide or avail the new redemption options brought on  exclusively by Club ITC.

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