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ITC's Sunfeast YiPPee launches an all new 'My' range, exclusively on bigbasket
15 Nov 2018

~ Sunfeast YiPPee! partners with bigbasket enabling  consumers to grab YiPPee! 'My' range noodles exclusively for a period of one  week, after which it will be available in retail stores nationwide~

Sunfeast YiPPee!, one of the most  popular instant noodle brands in India, unveils its all new 'My' range noodles with  fournew exciting variants - My Crazy Chow, My Madly Manchurian, My Mystery  Masala and My Truly Chicken.

As part of  the partnership, YiPPee! 'My' range will be available exclusively on bigbasket for  one week, following which it will be distributed to all modern format and  general trade stores nationwide. With YiPPee! 'My' range, the brand expands its  portfolio to young consumers with unique offerings that reflect their  consumption choices and provides a new twist with unique flavour combinations. Each pack is of 60gms and all  vegetarian variants are available for Rs 15 while the non-veg, Truly Chicken  variant is priced at Rs 18.

Commenting on the collaboration and launch Mr. Hemant Malik, Divisional Chief  Executive - Foods Division, ITC Ltd. “At ITC Foods, we are committed to providing  unique, differentiated and delightful food experiences to our consumers.  Sunfeast YiPPee! was launched with the core thought of creating a distinct  brand in the noodles segment by offering new exciting choices. With the launch  of the new variants under the 'My' range, we intend to widen the brand's target  audience. YiPPee! 'My' range has been crafted keeping in mind the taste  preference of young adults and we are confident that it will garner  appreciation from our target audience. The digital world including e-commerce  platforms is an effective tool to strengthen the brand's visibility and build  consumer franchise and this collaboration with bigbasket is a meaningful  endeavor to bring the flavourful experience of YiPPee!'s new variants closer to  our consumers.”

Talking about the exclusive collaboration, Mr. Hari Menon, Co-founder and CEO, bigbasket said “Product marketing is witnessing a paradigm shift in India. Many players  are also launching their products online thanks to the surge in e-commerce in  the country. We are delighted to be partnering with Sunfeast YiPPee! to launch  the new variants of their widely loved instant noodles exclusively on the  bigbasket portal. It is a never-before offer which will not only catapult the  popularity of the brand but also resonate with bigbasket's policy of bringing  new and exciting offers to our customers. Our endeavour is to make customer  experience better at every step and this partnership will do that and more.” 

YiPPee! noodles are tested at ITC's state of the art NABL - certified Life  Sciences and Technology Centre (LSTC), Food Safety and Standards Authority of  India (FSSAI) notified and NABL accredited - external laboratories.

About ITC

ITC's Branded Packaged Foods business is one of the  fastest growing foods businesses in India, driven by the market standing and  consumer franchise of its popular brands - Aashirvaad, Bingo! Sunfeast,  Fabelle, Sunbean, Yippee! Kitchens of India, B Natural, ITC Master Chef,  Farmland, mint-o, Candyman and GumOn. The Foods business is today represented  in multiple categories in the market - Staples, Spices, Biscuits, Confectionery  & Gums, Snacks, Noodles & Pasta, Beverages, Dairy, Ready to Eat Meals,  Chocolate, Coffee and Frozen Foods.

ITC's uncompromising commitment to the health and  safety of its consumers ensures adherence to the highest levels of quality,  safety and hygiene standards in manufacturing processes and in the supply  chain. All ITC-owned manufacturing units are Hazard Analysis and Critical  Control Point (HACCP) certified. The quality performance of all manufacturing  units is monitored continuously online. Going beyond process control, ITC  ensures that quality standards are scrupulously adhered to while choosing  ingredients that go into the preparation of its food products.

ITC's Foods brands delight millions of households with  a wide range of differentiated, value-added products developed by leveraging  ITC's in-house R&D capabilities, relevant consumer insights, a deep  understanding of the Indian palate gained from its Hotels business, its  agri-sourcing & packaging strengths, exciting, innovative communication and  an unmatched distribution network.

The business continues to invest in every aspect of  manufacturing, distribution and marketing to ensure that it can leverage  emerging opportunities and fulfill its aspiration of being the most trusted  provider of Branded Packaged Foods in the country. ITC's Foods business also  exports its products to the key geographies of North America, Africa, Middle  East and Australia.

About bigbasket

bigbasket was founded in December 2011 in Bangalore by  a team of five - V S Sudhakar, Hari Menon, Vipul Parekh, V S Ramesh and Abhinay  Choudhari. The team has both offline and online retail experience, as they had  earlier set up India's first e-commerce site in 1999, and then  established the Fabmall - Trinethra chain of more than 200 grocery supermarket  stores in southern India. Servicing over 10mn registered customers and 1 lac  orders/day bigbasket has grown into India's largest online supermarket with  over 20,000 products from over 1000 brands and presence in 25 cities across the  country. bigbasket's online store covers the whole gamut of grocery products  across various categories: Fresh Fruits & Vegetables, Grocery  &Staples, Beverages, Bakery & Dairy, Branded Foods, Meat and Eggs,  Personal Care and Home care and household products. bigbasket is committed to  making life simpler and grocery shopping a breeze! bigbasket raised US $300  million from Alibaba Group earlier this year and is looking to expand  aggressively.

Click here to know more about the Foods Business