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Fiama Di Wills expands Range with Transparent Gel Bathing Bars
09 Oct 2009

Launched in two variants- Clear Springs and Mild Dew for specific skin benefits
Deepika Padukone- Brand Ambassador, Fiama Di Wills was present at the unveiling ceremony

Fiama Di Wills range of transparent gel bathing bars was launched today in New Delhi by the brand Ambassador, Deepika Padukone. This is yet another unique addition to ITC’s Fiama Di Wills range of personal care products which include Shampoos, Conditioner, Bathing Bars and Shower gels.

A first of its kind, a transparent liquid gel has been solidified into a bathing bar so that consumers may get superior bathing experience of a shower gel in a bathing bar format which has been crafted through a unique and patented freezing technology. Backed by deep consumer insights, this proprietary gel bathing bar is a result of years of extensive research and development by the scientists at the ITC R&D Centre. Uniquely crafted, these Gel Bathing Bars provide a novel proposition with a unique dew drop shape, transparent look, rich creamy lather, and a great long-lasting fragrance. These bathing bars are dermatologically tested and proven mild and contain the goodness of natural exotic extracts such as Peaches, Avocadoes, Sea Weed and lemongrass. Launched in two variants that offer specific different skin benefits, the variants are:

Mild Dew- Contains extracts of peach and avocado which moisturise the skin

Clear Springs- Contains extracts of lemongrass & sea weed which gives Clear skin

The Fiama Di Wills transparent Gel Bathing Bars are available at an attractive offer MRP. of Rs. 25 for 110 grams. This differentiated range of bathing bars enriches the consumers with a delightful bathing experience that they will never get enough of!

Speaking on the launch Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Ltd said, “The Fiama Di Wills transparent Gel Bathing Bars are being launched in Delhi and we are certain that our customers in the city will appreciate the difference that Fiama Di Wills brings to the table – not just with our products but also in their clear and proven benefits.”

Dressed in a saree created specially for the occasion by designer Suneet Verma, Deepika Padukone, Brand Ambassador for Fiama Di Wills said, “I have been using Fiama Di Wills products since its launch and really love them. When I got these two new Gel Bathing Bars and was told about its unique qualities, I was really looking forward to using them, and when I did, I realized what I had been missing. It was undoubtedly, an absolutely exhilarating bathing experience, which I couldn’t get enough of! ”

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