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Wills Lifestyle presents a truly Grand Finale
16 Mar 2008

Anamika Khanna & Ashish N Soni present a magical celebration of ‘Mode in India’

The Wills Lifestyle Grand Finale, held today in the capital, was a magnificient tribute to Indian fashion, presented by ace designers Anamika Khanna and Ashish N Soni in a perfect ending to the five day extravaganza -- Wills Lifestyle India Fashion Week.  The theme for the finale – ‘Mode in India’ expressed that Indian Fashion has arrived and has made an indelible mark on the world.

The collection by Anamika Khanna and Ashish Soni brought to the forefront the beauty and simplicity of Indian tradition in the new age style, setting the parameters that define synthesis between the old and the novel. Mode in India created a special experience for its audience and through a creative presentation it brought alive a unique contradiction and an amalgamation that is essentially India. The highlights of the collection were the innovations with the fabric giving them a clean, sharp and a fresh look.

Commenting on the collection, Atul Chand, Vice President – Marketing, ITC’s Lifestyle Retailing Business Division, said “The Wills Lifestyle Grand Finale, across editions of the event, has always established new benchmarks in terms of showcasing the best of Indian fashion. The Grand Finale today showcased two bright young stars of Indian Fashion – Ashish Soni & Anamika Khanna, who have evolved their own signature style and have successfully contributed to putting Indian Fashion on the world map. With their contemporary and sophisticated designs, the result has been absolutely brilliant.”

He added, “Our partnership with Anamika and Ashish extends beyond the ramp. Today’s Grand Finale collection will be the inspiration for the special line that will be retailed at the Wills Lifestyle stores across the country”

Speaking on the occasion, Ashish N Soni said, “To be a part of the Wills Lifestyle Grand Finale is extremely prestigious and I am glad to be associated with a brand of this stature.  The emphasis in my collection for Wills lifestyle Grand Finale was on luxury, indulgence and intimacy. A feeling of richness prevails throughout with a nod to romance intellect warmth and an esoteric type of beauty.”

Anamika Khanna added, “I am really thrilled to showcase my collection at the Wills Lifestyle Grand Finale. The association with Wills Lifestyle will provide me a platform to make my collection more accessible to consumers; the collection will soon be available at Wills Lifestyle stores across the country. My collection for Wills Lifestyle Grand Finale is essentially clean, sharp and edgy. It is truly a ‘Mode in India’ collection.”

The colour palette of Ashish Soni’s Wills Lifestyle Grand Finale  collection reflected  a crisp winters evening feel with hues of charcoal, dark blue, ebony and bitter chocolate dominating throughout the collection. Sumptuous fabrics such as Cashmere in knit and woven, Melton wool custom dyed, Viscose knits, flannel Wool, self checked modal, and specially created geometric self silk Jacquards lent themselves perfectly to the high quality of embellishments and treatments creating a collection which emphasized silhouette and surface detail.  The fabrics created an interplay which can be attributed to both Indian and European influence and an amalgamation of both aesthetics. The Collections silhouette takes its cue from the relationship of these fabrics to the body of the wearer.

Dipping into the inexhaustible treasure trunk of Indian textile and craft, tweaking extreme modern and contemporary structures, Anamika Khanna’s Wills Lifestyle Grand Finale collection was essentially clean and uncluttered. Slim and over alternating comfortably between dresses, skirts, coats and jackets. Textures and quirky graphic prints alternate with extreme metallics in pewter. The colour palette revolved within darks, black thrives with blue blacks, petina black, charcoal. Blacked out white with blacked out brights, stripped of their intensity. Satin dupions, jacquards, silks, sandwiched textured cottons, organzas and georgette formed the fabric base.