ITC Logo
Media Centre
Press Release

Fiama Di Wills is the associate sponsor of the WLIFW
03 Mar 2008

Rohit Gandhi & Rahul Khanna to present “Cue” an exclusive collection for Fiama Di Wills on Mar 14th

The Autumn Winter ‘08 edition of the Wills Lifestyle India Fashion Week is all set to stun the country with Fiama Di Wills, ITC’s premium range of personal care products as the Associate Sponsor.

Rohit Gandhi and Rahul Khanna, India’s leading designer duo are partnering with Fiama Di Wills to showcase a special collection during the WIFW on March 14th, 2008. Titled, ‘Lost in an Urban Maze’, the designers use this very modern phenomenon as the touchstone for their Autumn-Winter ‘08 collection. Geometric precision and hidden secrets, all find physical resonance in this very chic collection. Structured lines, modulated fittings, clever twists are the silhouettes that the collection comprises of. It looks at visual language from various points of view.

An exclusive luxury lounge, Salon Di Wills will offer an oasis at the venue. Open to the public by appointment only, the salon is a spot for relaxation and rejuvenation. Guests can relax and unwind at the Salon over refreshing drinks and luxurious wine while they get a relaxing massage or hair styling done by specialists.  Nationally acclaimed hair and make up stylist Ambika Pillai along with Rohit Gandhi and Rahul Khanna will present three key looks for the season on stylish bollywood divas.

Speaking on the association with India’s largest fashion event, Sandeep Kaul, Head,Personal Care ITC Ltd said, “For us at Fiama Di Wills, the sponsorship platform is designed to engage our consumers with our premium range of products, in an evocative manner. Our selection of Rohit Gandhi and Rahul was a simple decision given their stature in the designing community. In addition to the Fiama Di Wills Finale, Rohit Gandhi and Rahul Khanna will also play a significant role in designing the key looks that we present for the season at Salon Di Wills.”

Lost in the Urban Maze by CUE

The city is a distillation of cultures, people and tastes, to create an urban structure unlike any other.  

Amongst the bright lights lies the lure of an elevated existence, Controlled manias, diverse perceptions and splintered points of view, all find incarnation in the Grid City

Cue by Rohit Gandhi and Rahul Khanna uses this very modern phenomenon as the touchstone for their latest collection.

Geometric precision and hidden secrets, all find physical resonance in this very chic collection. Structured lines, modulated fittings, clever twists are the silhouettes that the collection comprises of. It looks at visual language from various points of view.

Eclectic blues, Washed lime, shades of Chocolate, Luxurious Maroons, Anthracite along with oxidized embellishments come alive with accents of green. While the extensive use of check patterns on garments mimics the grid pattern lines that demarcate the very soul of this urban existence. Grids, that form the very foundation of the monolithic structures of the modern urban sprawl.  

The collection echoes the glossy denizens of the megapolis. It presents design in high sheen and of careful form. Overt chicness is pared to an extreme; the creative design presented thus, is an embodiment of ice-cold refinement. The adorner is at the top of their game, confident, sleek and most importantly individualistic. An individual, who is conscious of his/her desires and even more conscious of the single-minded determination with which they intend to satiate these innate yearnings. Individualism that is so easily lost in the busy micro lives of the multiple layers of existences that become part and parcel of the modern jungle.