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Classmate ideas for India challenge
The Times of India - 24 Aug 2010

Kolkata: As part of ITC’s centenary initiative, its education & stationery products brand, Classmate, has launched a unique programme — ‘Classmate Ideas for India challenge’. The nation-wide programme invites the ideas of the youth, which have the potential to transform their India of tomorrow. Classmate Ideas for India challenge will reach out to 25 lakh students across 30 cities, 500 schools & 200 colleges.

With programme partners like the CII-ITC Centre of Excellence for Sustainable Development, WWF-India, Tony Blair Faith Foundation, Janaagraha, Akshaya Patra Foundation and many other organisations, the programme will encourage the finalists with an internship with relevant programme partners, besides cash prizes & other rewards. Additionally, the top 5 winners will be sent to a 1-week international study tour.

Classmate is a leading player in the 6000 crore market for stationery products comprising notebooks, pens, pencils & scholastics, which is today growing at a rate of 9-10%. The programme is being partnered by the ITC Welcomgroup, Travel House and the event is conceptualised and being managed by Krayon.

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