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ITC Infotech: A Global Leader Driving Innovation & Digital Transformation through Digitaligence@Work
The Silicon Review - 22 Dec 2016

“We are committed to building an innovation-friendly culture, and empowering each employee to be its brand ambassador.”

ITC Infotech, a fully owned subsidiary of ITC Ltd, one of India’s foremost private sector companies is a specialized global full service technology solutions provider, led by Business and Technology Consulting.

The company caters to enterprises in Supply Chain based industries (CPG, Retail, Manufacturing, Hi-Tech) and Services (Banking, Financial Services and Insurance, Airline, Hospitality) through a combination of traditional and newer business models, as a long-term sustainable partner.

The organization is currently engaged with 250+ global clients. ITC Infotech’s strategy of building deep and differentiated capabilities continued to deliver results as the top 10 clients have been with ITC Infotech for over 5 years. The company’s unique value proposition is resonating well among the user community, with leading clients across the globe selecting ITC Infotech as their long term sustainable partner.

ITC Infotech has established offices across 18 countries, with 10 global development centers and client engagements in 35 countries. With its contemporary and customized solutions, ITC Infotech offers clients increased competitiveness and ongoing productivity enhancements through the exhaustive knowledge and extensive industry experience garnered over the years.

Transformation through ‘Digitaligence@Work’

The IT services industry is at a historic inflection point - with traditional IT services and products model getting disrupted. Innovative technologies, new buyers of technology and newer ways of deploying these are beginning to have an impact on the way the industry operates. To stay attuned with these changing dynamics, ITC Infotech remains focused on building capabilities across newer, digital and disruptive technologies that can enable its clients to transform to the Digital Dynamic.

ITC Infotech’s Digitaligence@Work infuses technology with domain, data, design, and differentiated delivery to significantly enhance   experience and efficiency, enabling its clients differentiate and   disrupt their businesses. Digitaligence@Work helps tap into the   intelligence residing in the ever-expanding information pool by   leveraging digital disruptions - delivering insights to create value and   sustain value creation.

The company has adopted a ‘5D’ framework of excellence across: Domain, Data, Digital, Design and Differentiated Delivery. “With   Digitaligence@Work, we help our clients deliver superior Customer   Experience, created intelligent responsive supply chains and bring   winning products to market faster. We have worked with a leading retail   business to enable personalized promotions by identifying customer   behavior and demographics,” says V.Sreenivasan, President-Lines of   Business, ITC Infotech. “We delivered end-to-end product traceability   for one of our clients through a digital supply chain. We leverage   sophisticated advance analytics to ensure our clients are able to offer   the right kind of products to their target audience,” he adds.

The 5D Framework has been designed to not only be the critical   pillars in creating a compelling value proposition for clients, but also   provide the company with a clear competitive advantage.

ITC Infotech has also instituted multiple initiatives across the   entire organization to deliver on the promise of Digitaligence@Work.   These initiatives have been conceptualized to harness the true potential   of digital transformation, and create an agile & responsive future   ready organization.

In 2015, ITC Infotech launched its flagship annual technology   innovation & co-creation platform – iTech. The platform focuses on   leveraging emerging and disruptive technologies to create business-ready   solutions, for addressing some of the most challenging problems faced   by the industry. iTech 2016 also added a new segment called ‘Showcase’, a   unique platform designed to connect technology startups and their   solutions directly to business users.

ITC Infotech has also launched an “Innoruption Lab” that has   been instituted to focus on R&D and accelerate innovation through   POCs in areas like Digital Supply Chain solutions, Mobility Solutions,   Internet of Things, Cognitive Automation.

In today’s age of digital disruption, ITC Infotech has   adopted a ‘5D’ framework of excellence to serve its clients better. It   includes:

     
  • DOMAIN led - ITC Infotech’s solutions and services   are powered by deep Domain understanding and practitioner’s expertise in   focus industries
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  • DATA infra to insights - From Infrastructure to   Insights, ITC Infotech enables clients to leverage the power of Data   with actionable insights and prescriptive analytics
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  • DIGITAL ready - ITC Infotech provides Digital solutions to help clients transform their business and enhance customer engagements
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  • DESIGN expert - The Company provides UI/UX, high-end   engineering design solutions and services to market-leading engineering   organizations worldwide
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  • DIFFERENTIATED delivery - With excellence forming   the corner stone of each engagement, ITC Infotech is committed to   customized Delivery: Outcome-based, BOT, JVs, As-a-service and   Subscription models

People First

ITC Infotech is committed to building an innovation-friendly people   culture. The company provides employees a wholesome and challenging job   profile that effectively aligns individual aspirations to organizational   needs. ITC Infotech offers global careers, global exposure and a   diversity of opportunities to create business and technology leaders of   tomorrow - helping the human capital actualize their true potential   through numerous training and development programs.

ITC Infotech empowers employees to take decisions and implement new   ideas at the workplace. The organization stays committed to recognizing   employee potential and awarding full ownership of responsibility,   thereby providing employees with the opportunity to learn, allowing for   growth and personal development.

The company’s holistic approach to Talent Management is best   reflected in its unique Rewards & Recognitions program. ITC Infotech   promotes meritocracy, and has accordingly designed its Rewards &   Recognitions program to enable appreciation of employee’s efforts,   dedication at work and results. The company’s Rewards and Recognition   programs are aimed at creating ‘Respect for People’ and motivating   employees to ‘Create Enduring Value’.

ITC Infotech’s Rewards and Recognition program has been   conceptualized and is continuously being re-defined to ensure timely   appreciation while creating aspiration & pride within the   organization. The program serves as motivation and encouragement for   employees of the company across all levels.

ITC Infotech remains committed to creating a truly diverse workforce, and has adopted a ‘source locally, deploy globally’ strategy. One such initiative is ITC Infotech’s Graduate Program in   South Africa, which has gained significant momentum over the years, and   is designed to scale up rapidly to enable the company offer “Impact sourcing” - an outsourcing service delivery model that employs high potential but   previously disadvantaged individuals for service delivery and provides   positive impact on both business and society.

ITC Infotech has won the Asia Pacific HRM Congress Awards 2016 in the following categories:

     
  • Managing health at work: for its holistic wellness program under the umbrella of Heal
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  • Talent management and its impact on employee engagement

Global Recognition and Accolades

The industry is   taking note of ITC Infotech’s unique value proposition and the company   is getting acknowledged by leading industry bodies, analysts, market   research agencies and media houses globally.

     
  1. Featured among ‘Leaders’ in Enabling Digital in ISG Insights Index for ADM Services
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  3. ITC Infotech won the Aecus Innovation Awards 2016 for providing an   innovative customer experience solution to Holland & Barrett, UK’s   leading health retailer
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  5. ITC Infotech & British American Tobacco (BAT) were finalists in   the category ‘Collaboration’ for the 2016 Paragon Awards Europe by ISG –   for demonstrating ground-breaking and inspirational approaches to   sourcing
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  7. ITC Infotech is featured in the 2016 Global Outsourcing 100 by the   International Association of Outsourcing Professionals (IAOP),   additional distinction for ITC Infotech Super Stars of the Global   Outsourcing 100 for sustained excellence
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  9. ITC Infotech’s team of technologists won the “European Hackers of the Year 2016” award by the Global Sourcing Association (GSA)
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  11. Ranked at No.57 by DQ Top20, 2015

Knowing the Leading Lady

Sushma Rajagopalan, Managing Director & Chief Executive Officer, ITC Infotech

Sushma Rajagopalan is Chief Executive Officer & Managing   Director, ITC Infotech - a wholly owned subsidiary of ITC Ltd, one of   India’s most admired company. She is also the Chairperson of the NASSCOM   IT Services Council - NASSCOM® is the premier trade body and the   chamber of commerce of the IT-BPM industries in India.

An industry stalwart, Sushma has over 30 years of global leadership   experience in the Information Technology industry. She has led   organizational transformations, headed strategy & corporate   development and has been responsible for several large deal acquisitions   through planned strategic investments.

Sushma is passionate about entrepreneurship and building a viable   eco-system to promote new thinking and an innovation culture. She has   actively identified, groomed and mentored start-ups in the US and in   India.

With a transformational leadership style, Sushma leads from the   front, and helps team members realize their true potential by   translating strategies into actions. A truly approachable leader Sushma   brings in tremendous clarity, passion and confidence.

Sushma has won numerous accolades which includes “Innovator in Technology” in 2013 and “Best Technology Woman Leader” in 2011. She holds a BSc from Women’s Christian College, MA in   Personnel Management from TISS and an MBA from Carnegie Mellon University.

The Road Ahead

As the IT industry undergoes a tectonic shift, with disruptive   technologies re-shaping the landscape, ITC Infotech is well poised to ride the next wave of exponential growth. “Technology is reshaping   companies across industries, disrupting established businesses &   business models, while creating newer efficiencies and opportunities.   The rate at which digital technologies are disrupting value chains of   yesteryears is unprecedented. At ITC Infotech, we leverage the power of   disruptive technologies and co-create value for world leading businesses   through Digitaligence@Work. In the Digital era, the only way to stay   competitive and sustain growth is by differentiating or disrupting.   Digitaligence@Work helps our clients do exactly this: re-envision the   future”, adds V. Sreenivasan.

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