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Sunfeast Wonderz Milk: Ready-to-drink milk-based beverage from ITC
The New Indian Express - 24 Dec 2018

With this, the company is further expanding its dairy product  portfolio beyond ghee, milk and curd, said divisional chief executive (foods) of  ITC Ltd Hemant Malik said after launching the new product.

Diversified group ITC Ltd  Monday entered the ready-to-drink milk-based beverages market with the launch  of 'Sunfeast Wonderz Milk' here.

With this, the company is further  expanding its dairy product folio beyond ghee, milk and curd, said divisional  chief executive (foods) of ITC Ltd Hemant Malik said after launching the new  product.

"Our investment in superior  technology for manufacturing beverages with inclusions such as fruit pieces and  dry fruit coupled with our institutional capabilities like agri-sourcing enable  us to bring high-quality first in market offerings.", he said.

The new brand would first be  available in Tamil Nadu and Karnataka, both accounting for nearly a quarter of  the marketshare of the company across the country, Malik said.

Sunfeast Wonderz Milk would be  produced at the integrated consumer goods manufacturing and logistics facility  of the company in Kapurthala, Punjab, he said.

The range of Sunfeast Wonderz comprises four products with mango and mixed  fruit variants to be available at Rs 25 each, while classic vanilla and kesar  badam at Rs 30 and Rs 35 respectively.

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