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ITC signs MoU with Bamboo Research & Training Centre to fuel agarbatti business
Zee Business - 08 Jan 2019

Bamboo  is a core ingredient of the agarbattis and ITC will partner BRTC in the  requisite technical and manufacturing domains to ensure compliance with its  quality and process benchmarks. The agreement is valid for an initial period of  four months and will cover the complete production cycle up to the packaging  and storage stage of the finished incense sticks.

ITC has  announced that it has entered into an arrangement with India's premier Bamboo  Research & Training Centre (BRTC), Chichpalli, Maharashtra, for the supply  of agarbattis (incense sticks), marketed under the Mangaldeep brand, for its  Safety Matches and Agarbatti Business SBU.

Under the terms  of the MoU, BRTC will exclusively manufacture and package incense sticks as per  ITC's specifications.

The MoU, signed  in the presence of Hon'ble Minister for Finance and Planning, Forests, Sudhir  Mungantiwar and Hon'ble Principal Secretary Forests, Vikas Kharage, Government  of Maharashtra, also ensures that ITC will facilitate and assist BRTC as needed  to achieve best in class manufacturing with the highest quality standards.

Bamboo is a core  ingredient of the agarbattis and ITC will partner BRTC in the requisite  technical and manufacturing domains to ensure compliance with its quality and  process benchmarks.

The agreement is  valid for an initial period of four months and will cover the complete  production cycle up to the packaging and storage stage of the finished incense  sticks.

Speaking on the  occasion, Ravi Rayavaram, Chief Executive, Agarbatti and Matches Business, ITC,  said, "In line with ITC's Triple Bottom Line philosophy of building economic,  environmental and social capital, Mangaldeep agarbattis are manufactured by  small-scale and cottage units, providing livelihood opportunities for thousands  of people.

This agreement with BRTC is yet another meaningful  step in that direction and aims to enhance the competitiveness of the  small-scale and cottage units through our complementary R&D-based product  development and strengths in trade marketing and distribution."