The brand' focuses on its 'Nation First' credo and showcases products that reflect the spirit of 'Make in India'
Indian Multi-Business Conglomerate ITC Ltd has launched a bouquet of specially crafted innovative products for the Indian consumers to cater to their specific health, wellness and hygiene needs. As many as eight new and innovative products were launched by ITC in the last few months, despite the lockdown.
ITC's innovation engine has been continuously at work even during the lockdown and its R&D teams have put in tireless efforts to spearhead product development in record time. Some of the products that were launched during the period were: B Natural+ fruit beverages with immunity offerings in association with Amway. The product intends to provide the dual benefit of Immunity + Fruit & Fibre to the consumers. ITC also launched a range of innovative and effective hygiene solutions under the Savlon brand. These included Savlon Surface Disinfectant Spray - a hassle-free and convenient solution to effectively clean frequently touched surfaces, SavlonHexaadvanced hand sanitizer, Savlon sanitizer in sachet format at 50 paise andSavlon wipes. Another innovative offering during the period was Nimwashnatural vegetable and fruits cleaner.ITC Foods also launched two products in select markets in the East - AashirvaadSvastiLassi and Aashirvaad Milk fortified with Vitamin A to support immunity.
ITC's strong R&D capabilities at the ITC Life Sciences and Technology Centre (LSTC) in Bengaluru, which has over 350 scientists, as well as its Make in India focus through the integrated Consumer Goods Manufacturing and Logistics (ICML) Facilities spread across the country, have been instrumental for ITC in creating valuable intellectual properties for India through its world-class Indian brands. ITC's 25 mother brands, that create and capture value for India, supports the Government's clarion call to be 'vocal for local'.
ITC's #ProudlyIndian Campaign
ITC also launched a digital campaign recently with a bouquet of its world-class Indian brands proudly voicing their "Nation First" credo. ITC's #ProudlyIndian campaign saw a host of ITC's Foods and Personal Care brands craft motivating creatives that illustrate the brands' Indian ethos and larger contribution to the nation. These brands truly reflect the spirit of
"Make in India" with the IP developed in India by Indian scientists, made with produce grown in India by Indian farmers, manufactured in India at world-class Indian facilities and specially crafted for the Indian consumer.
The campaign was run across social media platforms and generated considerable interest among netizens. The campaign came close on the heels of the Prime Minister's clarion call of being "Vocal for Local", a philosophy that resonates deeply with ITC's commitment to serving national priorities.
More than 20 such creatives including posters and videos were developed and disseminated as a part of this campaign.
Links of the #ProudlyIndian video campaigns are below:
ITC's 25 Winning Mother Brands - Made in India
In a short span of time ITC's FMCG Businesses have created a vibrant portfolio of over 25 mother brands Many of these products have attained leadership position and most compete with the existing international and national brands that have been in the Indian markets for decades.
Some of ITC's eminent brands that are today household names and have achieved encouraging consumer franchise include the Aashirvaadatta,salt spices and dairy products, Sunfeast biscuits, Bingo! chips, YiPPee! noodles, B Natural juices, Fabelle chocolates, Sunbean coffee, ITC Maser Chef Frozen Snacks, Farmland Fresh Fruits and Vegetables, Vivel soaps and body washes, Fiama shower gel and bath accessories, Engage deodorants, Savlon hygiene products, Classmate notebooks and stationery products, Mangaldeepagarbatti and so on. All these brands developed #Proudly Indian creatives as a part of the campaign.
ITC Brands' Leadership Positions
ITC's FMCG brands have achieved impressive market standing in a relatively short span of time. Today, many of ITC's products have assumed market leadership - Aashirvaad is No. 1 in Branded Atta, Sunfeast is No. 1 in Premium Cream Biscuits, Bingo! is No. 1 in the Bridges segment of Snack Foods, Classmate is No. 1 in Notebooks. Other ITC brands are also gaining significant consumer franchise - YiPPee! is No. 2 in Noodles, Engage is No. 2 in Deodorants and Mangaldeep is No. 2 in Agarbattis and No. 1 in the Dhoop segment.
ITC creating valuable Intellectual Property for the Nation and promoting Make in India
ITC's believes that tomorrow's world will belong to those who create, own and nurture intellectual capital for the country. Successful brands and trademarks, which represent such intellectual capital, are a badge of honour for the country they belong to. ITC's world-class Indian brands anchor competitive and inclusive value chains that create, capture and retain larger value within the country as opposed to brands owned overseas that rely on global supply chains besides necessitating payments in the form of royalties, etc.
ITC's popular FMCG brands represent ITC's commitment to serve the nation through cutting edge R&D at its Life Sciences and Technology Centre in Bengaluru as well as in creating world-class manufacturing assets through several Integrated Consumer Goods Manufacturing and Logistics (ICML) facilities across India.
ITC's Brands anchoring domestic Value Chains
Such brands also anchor domestic agri, paper and bamboo value chains and create large scale livelihoods. ITC empowers farmers by providing crucial market linkages, extending farming best practices and other allied support through its e-Choupal ecosystem, thereby enhancing their incomes. To give some examples, B Natural, ITC's fruit juices and beverage brand sources fruits directly from Indian farmers instead of importing concentrates, its notebook brand Classmate sources pulp through large-scale forestry programmes. Similarly, ITC's Mangaldeep brand of agarbattis supports indigenous bamboo value chains, instead of importing bamboo sticks and raw agarbattis.ITC has so far empowered over 4 million farmers through its celebrated e-Choupal ecosystem.
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