ITC's Savlon Glycerin Soap adopts wrapper made of PET film with 70% recycled material
Best Media Info - 06 Apr 2023
ITC has leveraged its expertise in cutting-edge R&D and packaging design to create a new pack for the Savlon Glycerin Soap. The company came up with an innovative, environment-friendly solution to use Post-Consumer Recycled Material in the film of Savlon Glycerin Soaps wrappers.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC, said, "Savlon Glycerin Soap's packaging with 70% recycled plastic is a category first and truly adopts the principle of 3Rs - reduce, reuse and recycle. The conscious and progressive step to use recycled material in one of India's most penetrated and largest FMCG categories not only addresses the issue of post-consumer waste but also encourages consumers to make a more responsible choice."
Click here to know more about the FMCG Business
Click here to know more about Personal Care Business
Archives