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ITC forays into incense stick market
The Economic Times - 22 Feb 2003

ITC, the $2 billion turnover company, in a bid to diversify its business is foraying into the incense stick market. On Friday it launched Spriha premium brand, which is manufactured by a unit of Aurobindo Ashram Udyog Trust, Pondicherry. ITC will market Spriha in two fragrances- Sambrani and Nagchampa priced at Rs 20 for 20 sticks. ITC also has launched two other incense stick brands- Nivedan and Ashageet. Nivedan is available in sandal and bouquet fragrances while Ashageet is available in rose and jasmine.